Showcase
Concept sites for fictional firms, designed to show how differently we can speak for a law firm, a benefits agency and a medical practice. Client work will appear here with each client's permission.
Concept
Law firm · Classic and formal
Halden & Marsh
A business litigation firm whose clients are executives and in-house counsel. They want proof of seriousness before anything else.
Design decisions
- A monogram logo and engraved serif headlines borrowed from legal stationery
- Oxblood and parchment instead of the usual navy, to stand apart from other firms
- Practice areas organized by the client's problem, not by legal jargon
- A consultation form that screens for conflicts before the first call
Concept
Benefits agency · Modern and bold
Corvane Benefits
A group benefits agency serving employers with 10 to 200 staff. Owners are busy and want answers fast.
Design decisions
- Confident sans-serif type and a warm amber accent on deep teal
- Plan comparisons as simple side-by-side cards
- A form sorter that routes quotes, enrollment changes and claims to the right person
- A secure employer login for documents
Concept
Medical practice · Warm and friendly
Larkhaven Family Medicine
A family practice where many patients book for their children and their parents, often from a phone.
Design decisions
- Soft greens, rounded shapes and an italic serif for warmth
- Online booking on every page, sized for thumbs
- Plain-language visit guides for new patients
- Quick actions for refills, the patient portal and bills
Halden & Marsh, Corvane Benefits and Larkhaven Family Medicine are fictional firms created for these concepts. Any resemblance to a real business is unintended.